We list this year's highlights in the Social Media area.
January
Twitter introduced Twitter Blue for Business, the platform's paid verification, available worldwide in March.
BeReal at the top of platforms to follow for 2023.
Instagram introduces “Quiet Mode”.
ClubHouse launches Instant Invites.
February
Twitter has launched “Hashfetti” for personalized brand campaigns.
YouTube has made Shorts Analytics and a new Dashboard available for creators.
Instagram launches “Broadcast Channels”.
Instagram makes “Gifts” available in several markets for creators to monetize their content.
Tiktok launches Sounds For Business.
ClubHouse presents Mutuals. People other people know.
Snapchat introduces My AI.
Snapchat reaches 750 million users.
Telegram allows full chat translations.
March
Twitter has increased the limit for tweets overseas data sent by Twitter Blue subscribers to 4,000 characters.
Instagram has removed Live Stream Shopping.
Linkedin enters the AI game with Job Descriptions and new educational opportunities on Linkedin Learning.
Meta launches “Meta Verified” for Desktop with prices starting at €11.99.
Tiktok launches Tiktok Series for Premium Creator content.
Tiktok Official Partner of Major League Soccer in the United States.
Telegram changes speed for listening to messages. Granular Playback Speed.
April
On April 1st, Twitter removed the verified status of non-subscribers, even celebrities. However, 24 days later, it returned it to the vast majority of influential people.
Virtual Influencers are gaining a lot of space and are starting to become a trend.
Instagram increases the number of Links in Bio to 5.
Tiktok begins testing profile images with Artificial Intelligence.
LinkedIn introduces official page verifications.
Snapchat with Sound Music Library.
Youtube allows Podcasts in Youtube Studio.
Youtube allows remixing in Shorts.
May
Twitter increases video posts to 2 hours for subscribers.
Instagram allows you to add Gifs in Comments.
Instagram starts testing ads in Reels.
WhatsApp adds polls and captions.
It is now possible to schedule Stories on external platforms.
Tiktok launches the SoundOn Platform to promote and distribute music.
Tiktok creates Music Library with the Platform's Artists.
WhatsApp allows you to edit sent messages up to 15 minutes after sending them.
Youtube Stories are taken down.
Snapchat introduces My AI Snaps.
June
Meta starts talking about a new platform similar to Twitter.
Tiktok tests an AI Chatbot called “Tako” in the Philippines.
Snapchat introduces “Dreams” its Artificial Intelligence platform.
Youtube allows you to monetize an account with just 500 subscribers and 3 uploads.
LinkedIn announces Direct Messages for Pages.
Instagram reveals how the Algorithm really works.
Instagram launches its channels for everyone.
WhatsApp launches Channels in multiple markets
Tiktok Now (Created to attack BeReal) is removed from the platform.
Twitch adds Content Classification Labels.
Reddit introduces Contextual Keyword Targeting for Advertising.
Pinterest launches Premiere Spotlight and Travel Catalogs.
July
Mark Zuckerberg announces on Instagram: "Threads are here. Let's do this."
Threads is released.
Twitter is now called X.
Instagram's algorithm now favors 3-5 Hashtags, up from 8 to 15.
Subscriptions are allowed on Instagram for several markets
Tiktok allows posts with text only.
Youtube Premium increases price +€2 per month to €8.49
WhatsApp allows you to record 60-second video messages.
Meta launches Real Time Avatars for calls.
Reddit begins testing for Organizations.
August
Instagram makes lyrics available in songs for more countries.
Instagram allows you to share any public comment on Stories.
LinkedIn adds a new AI tool for recruiting.
WhatsApp with new Desktop App with Group Calls.
Meta launches AudioCraft: Artificial Intelligence tool for creating sounds and music.
Facebook group administrators required to remain active or face change.
Discord is re-enabling Partners and Verified Servers.
Reddit launches new Reddit Gold and Contributions Program.
Snapchat introduces Dream On, Together. New personas, powered by AI.
Pinterest launches a new update to protect minors.
Telegram launches Stories.
Youtube allows you to put a link in Shorts.