Updating and reviewing your ideal customer profile

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This ensures that you only invest time in pursuing customers who align with your business goals and capabilities.

Align your internal team
Share the ideal customer profile with your entire team so everyone understands who you are trying to attract.

Whether it's "marketing," "sales," or "customer service," aligning with the type of "customer" you're targeting ensures a coherent approach across all departments.


As your agency grows , consider reviewing and updating your ideal client profile to ensure ios database it remains relevant to your evolving business.

Dominick TomanelliCreating an ICP isn't static—it's evolving. Building buyer personas sharpens focus, but the real value lies in refining the ICP over time based on new experiences and feedback.

- Dominick Tomanelli, Co-founder and CEO of Promobile Marketing

The needs of your agency and your clients can change over time, so keeping your profile "up to date" is crucial to maintaining strong, productive relationships.