What are the most important Google ranking factors?

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Finally, the ranking determines the order of search results based on their relevance to the search query.

Together, these processes ensure that users receive the most relevant search results.

You might be asked this question in an SEO interview to assess your understanding of the core principles of SEO and to see if you are up to date with the factors Google prioritizes when ranking websites.

The most important Google ranking factors include:

Good content that is relevant, well-researched, and valuable to users.
Backlinks from authoritative and relevant sites that increase the credibility office 365 database of your site.
A fast loading website that provides a great user experience.
User experience (UX) factors such as page structure, navigation, and engagement metrics.
On-page SEO elements, including keyword optimization, meta tags, and header tags.
Secure and accessible website that use for security.
What is the role of keywords in SEO?
Keywords help search engines understand the content and context of your website.