This little trick nearly doubled

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You can then sort the tables by the number of conversions (in our case, purchases) and look at the demographics of those who purchased or subscribed. Women over 30 were the most likely to purchase the Lost My Name books. Next time you create your ads, you can narrow your targeting in the "Audiences" tab.

our click-through rates.

For inspiration and top tips on how to run successful social media lead generation campaigns, check out our free guide below.

Now it's your turn. hopify.
To track the results of your ads, you must create and install separate Facebook conversion pixels on each web page you want to track results for. For example, if you want to track e-commerce purchases, you can install conversion pixels for when a customer adds an item to their cart and completes the checkout process.
Several different images, headlines, and ad copy you'll want to test: at least 3 of each, which means we'll create 9 ads per campaign.

IMPORTANT: If you install the new pixel, don't fake it to delete the old one.

I apologize for this long and confusing post. I just wanted to be thorough and cover all possible conversion tracking scenarios. If you have any questions, please let me know in the comments box.

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