Why create a branding strategy?

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Consumer empowerment has radically changed relationships between people and brands. This has been one of the most notable effects of digital transformation.

Research shows that, even with so many brands available to choose from, 79% of consumers only consider those that truly demonstrate understanding and care for their customers. In other words, now, more than ever, consumers have a very high decision-making power.

In practice, this means that there are turkey mobile database options for brands that offer products and services to meet customers’ needs and desires.

As a result, competition becomes increasingly competitive and a lot of effort and strategy is needed to make a brand the “darling” of its audience, differentiating itself from the others.

When making a choice, consumers consider several factors, such as positioning, values ​​and shopping experience. All of this contributes to the perception that people will have of the company.

And the objective of a branding strategy is precisely to align these aspects to create an emotional connection with the public and increase the brand's sales.