According to Opinion Box , 78% of people who buy online have abandoned a shopping cart. This is a significant number, but did you know that a good message sent by email, WhatsApp or other means of contact has great potential to reverse this scenario?
In this article, we will learn all about types of abandoned cart messages, how to write good messages, tips and examples for you to put into practice in your communication strategy.
Why do people abandon carts?
How to make an abandoned cart message?
Sending abandoned cart messages via WhatsApp and Email
Cart abandonment message examples to copy
Yampi helps you recover your abandoned carts
Why do people abandon carts?
There are several reasons why carts are abandoned, ranging from a denmark phone number data lack of trust in the store to a change of mind about the purchase.
Some of the most common reasons for abandoning a purchase are:
Questions about products : the customer is not sure whether that product is the most suitable;
Low store reliability : the store does not have enough reviews about the product or service in general;
Problems with website navigation : platforms that are blocked, with low resolution, images of inferior quality or website that freezes a lot;
Checkout with many steps : the online store does not use a transparent checkout system, making it easier to complete the purchase;
Few payment options : e-commerce only accepts credit card or bank slip, not updating to receive via Pix or Pix in installments;
Very expensive shipping: which ends up making the product expensive as a whole;
Very long delivery time: when even after paying for shipping, the delivery time takes longer than expected;
Lack of discount coupon: the store does not offer incentives to complete the purchase, such as a free shipping coupon.
Keep an eye out : a complete review and optimization of your online store helps prevent all the reasons mentioned for cart abandonment.How to make an abandoned cart message?
Creating effective messages to recover abandoned carts is an important part of your online store's communication strategy . Mental triggers , offers, gifts and freebies: anything goes when it comes to recovering customers.
Learn tips on how to create abandoned cart messages below.
Send a reminder
This is the friendliest option. So, let your customer know in a friendly way that they forgot their favorite and most desired products from the store in their cart and invite them to complete the purchase with a direct link to the cart.
Offer discount coupons
One of the most effective strategies is to offer a coupon to complete the purchase. But it must be used carefully so that it does not become a habit for your customer.
Learn how to create discount coupons like a pro:
Yampi Academy - Discount Coupon and Buy Together (Lesson 6)
Use the scarcity trigger
It is worth drawing attention to the product stock , informing that these are the last units and that replacement takes longer to happen.
Or the novelty trigger
Better than something that is about to run out, is something that is in short supply because it is a great exclusivity. This applies to many stores, but especially to those that sell handmade products.