Write a keyword-rich description

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Reserve the first few lines of your description for a brief summary of your video's topic. Include your chosen keywords as early as possible. Make sure the text doesn't sound too forced. Write coherent sentences in a natural style.

YouTube displays about 300 characters (roughly 3 lines) above the More button , which users must click to view the full description. This is where you should provide more information about your video. For example, if you're featuring multiple products, add the appropriate links.

Add links to your website and other social media channels. If you're looking to belgium phone number data attract subscriptions, you can even include an auto-subscribe link or one that redirects to other videos and playlists that may be relevant. If your video is long, create a summary with a timestamp so viewers can jump to the sections that interest them.

Make the most of your 5,000 characters and 15 hashtags, but remember to follow YouTube's hashtag guidelines .

Hootsuite YouTube video description with timestamp
Source: Hootsuite on YouTube
For more tips on writing personalized YouTube descriptions, read our complete guide .

Add maps, end screens, bumper ads, and watermarks
Cards, end screens, bumper ads, and watermarks are clickable calls to action (CTAs) you can add to your YouTube videos. These elements help your videos drive action and keep viewers on your channel.

Here is an overview of the different options:

Cards : These are small, transparent CTAs that unfold when clicked. You can include up to five per video to direct viewers to your website, fundraiser, playlist, etc.

End screens : You can add up to four clickable frames in the last 5 to 20 seconds. Use these to promote related content, your website, subscriptions, and more.

Bumper ads : These 6-second, non-skippable video ads appear at the beginning or end of a video.

Watermarks : These are custom "Subscribe" buttons that are visible only to non-subscribers. To add them below your videos, follow YouTube's instructions .