What is the difference between an account manager and a customer service representative?

[nishat@264]

An account or client manager achieves the above-mentioned goals primarily by developing relationships with existing clients. This requires a deep understanding of their clients and their unique needs in order to find ways to offer them more relevant products or services.

In contrast, an account manager focuses on acquiring new customers and closing new deals through proven sales methods . They are primarily concerned with generating new leads , crafting effective sales pitches, and closing more sales. Once a lead has been qualified, the account manager will typically transfer them to an account manager to continue nurturing and supporting the relationship.

Try Monday CRM
Benefits of Account Management
A study by Bain & Company showed that increasing new zealand phone number lead the retention of top customers by 5% can lead to a 25% to 55% increase in a company's bottom line. In fact, businesses have long known that it costs much more to find and acquire new customers than to satisfy existing ones. Good user account management therefore saves time and money. But its benefits go beyond that.

Account managers focus on building long-term relationships and business success rather than immediate gains.
They help build trust and loyalty among new and existing customers so they are more likely to stay loyal to their business.
A business will be better able to sell additional products and services to customers who are consistently satisfied and engaged.
The company's growth potential increases if the organization can sustainably maintain large customer accounts.
Satisfied customers are more likely to recommend a business, creating opportunities for additional sales in the future.
So, account management is all about increasing customer satisfaction . According to one study , a company's net profitability even increases by 11.5% for every 1% increase in customer satisfaction. This means that satisfied customers are more likely to stay with your company and continue to shop there. But achieving this goal with hundreds of potential customers is no easy feat. This is what makes the role of the account manager so essential.