What does TikTok do for businesses?

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Companies can advertise on TikTok —called "video shopping ads." Ads then also appear in users' "For You" feed.

But that's not all: The social commerce format "TikTok Shop" makes it possible to shop directly through TikTok. It's already been very successful in Asia and was rolled out to the US and UK in 2023. The TikTok Shop has also been available in Germany since March 2025. Companies that want to offer their products through the TikTok Shop can register in the TikTok Seller Center.

Particularly interesting for small and medium-sized businesses: TikTok awards the "Greatest Small Business" prize in several categories. SMEs are an important part of the TikTok community. Hashtags like #SmallBusiness and #Kleinunternehmen are very popular.

9 tips for success on TikTok
The marketing foundations have been laid, and the editorial plan for relevant norway phone number data content on TikTok has been created. What can creators and companies do now to be successful on TikTok?

Tip No. 1: Be creative
Creativity is key on TikTok. Those who think outside the box and creatively utilize trends, topics, and storytelling will be more successful.

Tip No. 2: SEO
Important for content creation and TikTok marketing : Relevant keywords should be incorporated into posts. This is the only way they will be found. Furthermore, TikTok is increasingly becoming a successful search engine for Generation Z and Alpha.

Tip No. 3: Hashtags
Closely related to keywords are hashtags. One important thing to remember about hashtags on TikTok: It's recommended not to use the same hashtags all the time. Since trends are important on TikTok, current trends should also appear in the hashtags every now and then. Four to six hashtags per video are considered ideal.

Finding trending hashtags on TikTok is easy: When you first visit the Hashtag Trends page in the TikTok Creative Center, social media managers can see the hashtags that are currently the most used overall. They can then filter these by "Industry" and see, for example, which hashtags are currently being used a lot in "Sports & Outdoor." Even though the Creative Center isn't currently available in German, the search function will find hashtag trends in Germany.