The growth of female entrepreneurship is not surprising and only shows the strength of women in business . To give you an idea, the percentage of women in e-commerce, that is, entrepreneurs who sell online , has already reached 72%, compared to 64% of men.
These numbers show not only that women are taking their place in an environment that used to be predominantly male, such as e-commerce, but mainly that it is necessary to highlight examples that can inspire other entrepreneurs to seek success.
In this article, discover 4 inspiring examples of women who revolutionized online sales and check out tips for success in e-commerce
What are the statistics for women in Brazilian e-commerce?
The importance of more and more women in e-commerce
3 challenges to boost women's businesses in e-commerce
4 inspiring examples of women in e-commerce
5 tips for being a successful e-commerce entrepreneur
Yampi wants more and more women in e-commerce
What are the statistics for women in Brazilian e-commerce?
Women today are the majority when it comes to starting a digital business : 72% of entrepreneurs who make online sales are women.
There are many reasons why people open an e-commerce business : the desire to have their own business, financial difficulties, the need to gain independence...
After all, e-commerce opens doors for women who want to have a profitable business that allows them to balance other challenges, such as motherhood and career. In 2021, more than 81% of female entrepreneurs opened an online store also because they did not have better job options.
They also represent the majority of the Brazilian e-co indonesia phone number data mmerce audience , with a 61.4% share of the number of orders placed online. And, much more than that, women lead when it comes to revenue: they were responsible for 52% of the total value moved by e-commerce in the second quarter of 2022, according to a study by Neotrust .
Women's entrepreneurship data
The importance of more and more women in e-commerce
Women's fight for rights is constant: we have already won the right to vote, higher education and work, but we still face inequality in pay and career opportunities.
In this scenario, e-commerce emerges as an opportunity for women to have more autonomy and freedom . In addition to greater flexibility in working hours, it is possible to reconcile the business with motherhood, guarantee an extra income and have a highly profitable business .
But one thing is certain: the more women there are in e-commerce , the more examples there are to inspire other women to conquer their space in a segment that was once predominantly male.
In fact, a survey by Ibope Conecta revealed that women are more proactive when it comes to taking risks , innovating and undertaking business. In view of this, we have seen an increase in the number of women seeking e-commerce as a way to have their own business.
Women in e-commerce
3 challenges to boost women's businesses in e-commerce
It's no secret that women face more challenges in the job market, and e-commerce is no different. There are many obstacles that entrepreneurs face when it comes to launching an online store.
Despite this, women manage to overcome difficulties, undertake and achieve high revenues.
See 3 challenges to boost women's businesses in e-commerce:
1. Lack of knowledge
When opening and setting up an online store , it is not enough to have a good platform that facilitates the creation of the website and has essential resources to scale the business , but you also need to know where to start.
This is one of the biggest challenges women face: knowing the e-commerce market , the niche and consumer trends . What’s more, it’s not always easy to find content that’s truly useful for those just starting out.