More Google Consumer Behavior Findings

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4 out of 10 shoppers start their searches on Google for both online and in-store purchases.
This statistic tells us how important it is to have a strong online presence that goes beyond your website.

While the content on your site is important, don't forget to build relationships with your customers, influencers , and brands in your niche. This can create online recommendations for your business, which can influence what people decide to buy.

You can start with a team of product review content creators, customer engagement on review sites like Trustpilot , or even creating a referral program to get more word-of-mouth referrals.

19. 80% of young people between the ages of 13 and 21 carry out at least 3 searches a day, while only 60% of those over 60 do the same.
80% of 13 to 21-year-olds search at least 3 times a day, while only 60% of those over 60 do the same.
Many companies that cater to a younger audience often focus more on social media than search. That said, this statistic highlights the importance of having a website and optimizing it for SEO.

With SEO, you create credibility for all age groups. A well-optimized website that ranks high in search results is azerbaijan telemarketing data a sign of trustworthiness for both young and old.

Also, focus on clear, easy-to-read content that doesn’t require too much technical knowledge, especially if you’re targeting an older audience. Consider using larger fonts and high-contrast designs for better readability.

49% of consumers use Google to discover new products.
The most frequently asked question on Google worldwide is “Where is my refund,” with an average of 15.5 million queries per month.
73% of people who search online use a search engine to access at least one source of information.
For routine purchases, such as child care, 58% of consumers use search as their primary source of information.
For less frequent purchases, such as personal finance, 49% of consumers rely on information search.
Searches for “My Activity,” where users manage their Google Account information, have increased by more than 1,000% worldwide.
Google Mobile Search Trends: The Shift to On-the-Go Queries
Smartphones have changed our internet usage and search habits.