Setting up an e-commerce business is a simpler way to start your own business. In addition to requiring a low initial investment, it is open 24 hours a day and can reach a larger number of people than a physical business, for example. And there is a vast e-commerce glossary to help you understand the various features of the medium!
To give you an idea of how booming this segment is , Brazil is among the 10 countries in the world with the highest growth in online sales , according to a survey by Insider Intelligence . However, like any business, it is necessary to master basic concepts and information to ensure good results.
That's why we've selected the main terms you need to know and organized them alphabetically in an E-commerce Glossary . Feel free to consult this page whenever you have any questions! Happy business
These are institutions that transact the amounts received by credit and debit cards and pass them on to retailers. In this way, communication occurs directly with the card brands and issuing banks.
Marketing Automation:
It is the use of technologies to facilitate manual and repetitive tasks. Through intelligent solutions, it is possible to automate processes and activities to scale marketing actions and maintain a personalized relationship with leads and customers – essential for any e-commerce .
Product Reviews:
These are ratings, photos and comments left by customers on products they have already purchased. Therefore, reviews function as social proof, in which consumers report their experience with the e-commerce and the product, measuring their level of satisfaction.
Payment Affiliation:
It means settings that the e-commerce has with each acquirer or payment gateway. In other words: each of the payment affiliations has its own settings.
Yampi App:
It is the official Yampi app , which allows our customers to lebanon phone number data manage both the Online Store and the Transparent Checkout via their cell phones. In other words, through the app, it is possible to track sales, check business results, recover abandoned carts, approve product reviews, answer customer questions, receive notifications of new sales and more.
Banner to download the Yampi App
Button to download the Yampi App on Google Play
Button to download the Yampi App from the App Store
B
B2B:
Acronym for “business-to-business” in English, which refers to companies that have other companies as clients.
B2C:
“Business-to-consumer” is the business model carried out between a company and the end consumer, without going through intermediaries.
Banners:
These are images that take up a large part of the screen and draw the consumer's attention to some information, offer or highlight. For example, in the Yampi Online Store, it is possible to create several banners, organize them in the best way on the website and adapt them for viewing on a mobile phone.
Black Friday:
Black Friday takes place the day after Thanksgiving in the United States, but it has already been imported to Brazil, causing great anticipation among consumers, high demand and a large volume of sales for the e-commerce segment. Officially, Black Friday is on the 4th Friday of November, but many stores choose to run sales campaigns that can last up to an entire month.
Quick Buy Button:
It is an exclusive feature of the Yampi Online Store to increase the average ticket and speed up the purchasing process. In other words, the quick purchase button allows customers to add items to the cart without having to leave the page they are browsing.
Bounce Rate:
It can also be called 'bounce rate'. In e-commerce, this term refers to the percentage of visitors who leave the store without moving on to another page. Therefore, the bounce rate is calculated by dividing the number of visits to a page by the total number of visitors to the e-commerce site.