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Customers often justify their actions with a belief that retailers particularly large ones have built-in profit margins to absorb such returns. For smaller businesses however these antics can be devastating cutting into already slim margins and consuming valuable time. Theres a fine line between flexibility and profitability. Shopper returns made up billion or of the trillion of retail sales reported last year compared to in that represents a jump of .

This year alone retailers expect the holiday shoppings return slovenia cell phone number list rate is projected to be higher than usual. For savvy ecommerce players returns can ultimately represent an opportunity to reinforce customer loyalty optimize operations and innovate for the future. Perhaps the most significant challenge however is customer experience. The pymnts intelligence report global digital shopping index: smb edition commissioned by visa acceptance solutions found that merchants who expect an increase in revenue are likelier to offer online returns than those that anticipate no revenue change.

Overcomplicating the returns process can lead to customer frustration and damage brand reputation while getting it right with a positive returns experience can help increase the likelihood of consumers shopping with a retailer again. But executing a seamless returns process is no small feat especially during a post-holiday period characterized by record-breaking volumes. Read more: of us online merchants want one-click checkout solutions building customer loyalty through returns a frictionless returns process has become as critical to customer retention as fast shipping.