Updating your old content also helps you to

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Updating your old content also helps you to keep everything accurate and fully up-to-date, providing a better user experience. This is particularly important in fast-moving blogging niches. For instance, if you wrote about social media demographics back in 2015, TikTok wasn’t even on the scene.

You may also find that, when you revisit old blog posts, you’ve made statements that you haven’t backed up—or even expressed opinions that you’ve changed your mind on over time. Updating your old content gives you a chance to edit these. Accurate, well-researched content is more likely to attract backlinks from other bloggers.

4. Lets You Link to More Recent Content, Services, and Products
If you wrote a post a year ago on say blogging statistics, chances are high that algeria phone number library have changed a bit since you last touched this post. You may have written another fifty or even a hundred posts since then, too—which means there are a lot of opportunities to link back to your statistics piece from your newer content (and vice-versa).

Perhaps you’ve launched new services or products throughout the past year. Some of those posts, services, and products might be related to the post that you’re updating—thus giving you an opportunity to surface your newer projects within your older content that already gets a bit more traffic.

Republishing old content lets you find opportunities to link to these things, helping you promote your blog’s products and services and boost conversions, or simply encouraging new readers to spend more time on your blog.

5. Saves Writing a Brand New Post Each Time
Most bloggers I know are very busy people—and even if you’re blogging full-time for a living, you’re probably spending lots of your time on activities like creating videos for YouTube, recording podcast episodes, posting on LinkedIn, creating products, sorting out technical issues, and so on.

Updating and republishing old posts can save you a lot of time, as you won’t need to come up with a whole new piece of content every time you want to publish something. This can also be really helpful during unusually busy periods—e.g. if you’re going on vacation for a couple of weeks or if you’ve just welcomed a new baby to your family.

Now that we’ve taken a look at why you’ll want to update old posts, let’s dig into how exactly to do that most effectively.