Google Ads scripts

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There are a lot of good and helpful ad scripts available online. We've taken the time to collect and list 88 of them. We're sure you'll find something that meets your needs.

The following 88 Google Ads scripts can help, among other things, to automate Google Ads and increase the profitability of campaigns.

This enables, among other things:

automatic creation of reports and notifications
automatic optimization of campaigns
Creating dynamic ads that use external data sources (for example, the current price of a product)
Pause and activate campaigns and ads for specific events (pause or activate ads, for example, when a product is sold out or when it becomes available again)
and much more!
In this article you will find 88 examples that you can copy into your account and use immediately.

At the end of the article, we also provide links to some useful resources if you want to delve deeper into the subject and create your own scripts.

Pausing and deleting campaigns, ad groups, ads, and keywords
1. Pause ad groups without active keywords – Russell Savage
This script could be a huge time saver for administrators of large AdWords accounts. As the title suggests, it pauses ad groups without active keywords.
To the Google Ads script

2. Pause or activate campaigns, keywords, or ads on a specific date – Russell Savage
Campaigns, keywords, and ads can be tagged with labels in the format 'Pause on YEAR-MONTH-DAY' and 'Enable on YEAR-MONTH-DAY', and the script will pause or enable the corresponding goal on the specified date.
To the Google Ads script

3. Pause ads with low click-through rates – Russell Savage
One scalable optimization technique suggested by CertifiedKnowledge.com is to create multiple ads and then let Google optimize ad rotation. The problem is that ads with poor click-through rates often don't get paused. This script can bolivia phone number data automate this process, which can lead to a better Quality Score and, therefore, more revenue.
To the Google Ads script

4. Pause all campaigns when the account’s monthly budget is exhausted – Sean Dolan
If you only have a limited amount of money available for ads each month, this script will be very useful for you, as it pauses all campaigns after a predefined amount of money has been used up.
To the Google Ads script

5. Delete all rejected ads in an account – Russell Savage
A useful script for managing large ads accounts that deletes disapproved ads, helping to save time and keep track.
To the Google Ads script

6. Pause keywords with low quality scores – Optmyzr
This script helps you maintain a high quality score account. By default, it disables all keywords that have had a quality score of 5 or lower in the last 30 days. The number of days and the quality score can be changed if desired.
To the Google Ads script

7. Disable ads and keywords for sold-out products – Russell Savage
Do you have products that are occasionally out of stock? This script is very useful. It scans all the links in your ads and checks for a specific (configurable) text on the web page (for example, "Out of Stock"), pausing the ad if necessary. This saves you costs and reduces customer dissatisfaction.