You will therefore have succeeded in transforming

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The TMOT supports your digital strategy and amplifies it: once your target is satisfied and has become an ambassador for your brand, they talk about their experience around them, or even better, they recommend it .

your target into a real source of acquisition of new customers and, consequently, succeeded in setting up a digital strategy allowing you to create a satisfactory customer experience .

Brian Solis now offers the UMOT ("Ultimate Moment Of Truth"). The UMOT corresponds to the stage of experience sharing, the one where the consumer provides information on various customer review platforms, blogs, social networks, etc. In short, a new crucial step to feed the ZMOT and create trust... This shows afghanistan mobile database you must constantly take into account changes in digital marketing practices in order to continuously adapt your strategy.

Can we consider the customer journey theorized above to be here to stay? In reality, marketing theory should be seen as a tool to help you optimize your marketing practices, but it should always be adapted to your company, its industry, its targets, etc.