Usefulness of Tik Tok for content marketing

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This method allows us to quickly gain visibility because it involves announcing challenges that go viral through widely used hashtags. It encourages user-generated content by asking them to participate in a challenge. This has become widely popular on TikTok and other social media platforms.

Branded Lenses
It involves creating videos using filters to boost business visibility and engagement . It's very similar to the AR filters found on Snapchat and Instagram, so it provides a high level of user engagement and is therefore a good option for boosting a brand's messaging.



Success stories
Many famous brands have experimented with TikTok, achieving overwhelmingly favorable results. We've listed a few of them below, along with a brief commentary on how they've achieved success on this platform.

Red Bull: They showcase videos that reflect the brand's essence: sports and risk, from bike stunts to dizzying skateboard jumps.
McDonald's: Its Malaysian franchise launched a challenge at the end of 2018. With the slogan #BigMacTikTok, users could unleash their creativity and dance to any of the "Big Mag songs," a playlist designed specifically for the challenge. More than 300 people participated in the challenge, but more than 1,000 videos were generated in total.
NBA: With very entertaining videos about their players, games and performances, they have accumulated more than ten million followers in a very short time!
Liverpool FC : In three months, the brand has amassed over 500,000 fans on its TikTok account, becoming the first Premier League team to join and create content for the popular platform.
Guess: They feature some of their commercials' making-offs, as well as some models wearing each season's trending garments.

TikTok can be considered the platform of the moment, and while this may change over time, we can't deny that this social network represents a serious threat to giants like Facebook and Snapchat . It's a very new and valuable information distribution channel that has seen exponential growth in market taste and preference.

Today, many people are passionate about the huge TikTok phenomenon . This massive traffic is a clear indicator that a business can grow exponentially with this social network, reaching thousands of customers in exit mobile number database countries. The ad formats offered by this platform can significantly increase brand visibility and customer engagement.

It's therefore more than reasonable for a brand to start creating content on TikTok and connecting with influencers for your target audience. Specifically, you can't avoid running digital marketing campaigns on TikTok if your business fits any of the following criteria:

It's a network aimed at a young and trendy audience (the bulk of TikTok users, 60%, are between 16 and 24 years old).
It is avant-garde.
It's a social network whose main hashtags and accounts, like Instagram, are directly related to everyday issues and general interests—that is, to a lifestyle.
Music is a central aspect—in fact, the cornerstone of TikTok. Almost all of the trending hashtags are related to it.


If our audience doesn't fit at least one of these characteristics, our content marketing efforts may not yield the expected results. In that case, an alternative to achieving real and measurable results is to combine the TikTok campaign with other efforts, such as a LinkedIn, Facebook, or Instagram strategy.