5 steps to integrate Smarketing into your business

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Integrating Smarketing is a long-term process. It's a rewarding endeavor, broken down into five steps: defining the target audience and objectives, establishing a contract between teams, creating content, and analyzing data. All of this is done together.

1. Define the same buyer persona
In order to establish qualitative leads, it is essential to define a buyer persona , or target customer: the robot portrait of your buyer , from their needs to their blocking points. In Smarketing, it is especially essential that this buyer persona is the same for the marketing and sales departments!

By combining theoretical data from marketers with the reality on the ground from salespeople, you obtain a more precise buyer persona, and consequently more accurate leads.

Take advantage of these initial discussions to iran mobile database not only dialogue, but also a common language, by redefining the essential terms:

what is an MQL (Marketing Qualified Leads, prospect for marketers, to maintain),
what is a SQL (Sales Qualified Lead, prospect for salespeople, to contact),
At what stage of maturation does an MQL become an SQL?
2. Set the same goals
Since their ultimate goal is the same, the sales and marketing teams must have the same objectives: an increase in traffic, revenue, visibility, etc. Establish quantitative and qualitative objectives , common to both departments.

For example? Based on the desired ROI increase, calculate the number of new customers to attract. Based on the average lead conversion rate (transformation of a prospect into a customer), then calculate the number of qualified leads to be provided to sales by marketers. Since each team's objective is based on that of the other, collaboration becomes as essential as it is obvious!

3. Initiate an SLA
The SLA, or Service Level Agreement, is a contract between two departments—in this case, the sales and marketing departments—that defines each party's commitments within the framework of the Smarketing approach.

It must therefore summarize the concrete objectives , from the number of leads to generate for marketing, to the number of conversion attempts made by salespeople for each of these leads.

Also specify the timeframe for re-evaluating this contract, based on the timeframe for re-evaluating the company's objectives, so that marketing and sales alignment remains aligned with the results.