Categories of target audience in network business

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The target audience of any network company can be divided into many narrow audiences (for example, mothers on maternity leave, students, office workers, etc.), or it can be reduced to several main segments:

Potential partners are people who have ever thought about building a personal business and have a neutral position towards the MLM sphere. Usually, they are looking for ways to self-actualize, new ideas for business and are actively studying the topic of earning money online.

When working with this segment of the audience, it is important line data to pay attention to detailed and step-by-step training. After all, creating a cool partner is easier than finding one. In addition, their further attitude to the field as a whole will depend on the coherence of processes in your company.

Beginner networkers - already understand the possibilities and prospects of MLM business, but do not have a clear algorithm for achieving results. Often, they use ineffective promotion methods or simply mark time.

This category of people likes to feel the support of an MLM leader who has a reputation and knows how to achieve results in network business. It is important to teach networkers who have not yet realized themselves how to attract active people to business, to tell ways to optimize and stimulate the work of personally invited people.

Leaders of network structures - those who know the sphere in detail, believe in this business model. This category of people actively invests accumulated capital in the development of their business on the basis of the company they have chosen.