The key feature of this generation can be expressed

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Generation Z, who are you?To better represent the heroes of our article, we will take as a basis the age criterion presented by the Russian school of generational theory – RuGenerations [2]So, generation Z – aka gen Z, aka "zoomers", "homelanders", etc. – are those who were born in the period 2003-2023. That is, the oldest of them are now about 21 years old, which makes them full-fledged candidates for employment. At the beginning of 2024, the share of the working-age population of generation Z in Kazakhstan is 12% of the total working-age population, which already obliges employers to pay attention to this segment of the population.


(Based on data from stat.gov*) [3]
in just one word: “phygital”. The fact is that the environment in ireland cell phone number list which the youth of Generation Z was formed is a phygital environment – ​​where the physical and virtual erase all boundaries of the possible. Once innovative technologies are now commonplace for zoomers. Various devices and programs are so woven into the daily life of zoomers that life without them becomes incomplete. Just one smartphone, which is thrown into a pocket every day (and is never more than a meter away from the owner) is capable of performing a bunch of tasks, quickly and simultaneously. The external practicality of the mechanism leads to serious internal changes in the user’s thinking.

Zoomer thinks, “I want to watch a movie!” Great, what next? Google the rating of the best comedies, for example. Very brief descriptions of the films are quickly absorbed in a couple of seconds. “A familiar face… Cool title… My friend said that this was her favorite film!” – a couple of clicks, and the film is already on the screen. The film has just started, and new messages have appeared in the messenger. Pause the film – focus on the messenger. A couple of minutes, and you don’t want to watch a comedy anymore, and you don’t want to watch a movie at all. Click-click, and the film is closed until tomorrow, or until any other time – after all, what’s so hard about turning on a movie again?

Thus, phygital space gives zoomers complete freedom of choice. Any of their wishes is fulfilled in the shortest possible time, with a minimum of effort.

The executor of all desires is the phygital object; and it is not a possible executor, but a necessary one. Thus, generation Z has no idea what it means to wait, to make serious efforts to achieve what is desired, to sacrifice something now in order to get something in the future. No, they are used to everything happening “here and now” – and even the way they want it.