Adwords e-commerce guide!

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That's it! You've finally decided to launch an e-commerce business! And like all e-commerce merchants, you're asking yourself the fundamental question: How am I going to bring visitors, and therefore potential customers, to my website? In this article, we'll see how paid search can help you generate more (qualified) traffic to your site and increase your visibility.

Adwords e-commerce guide

Summary:

The main advantages of israel mobile database for e-commerce.
The disadvantages of Adwords.
Mistakes made by e-merchants who start using Adwords.
Adwords Display for my ecommerce?
Measure your campaigns and continue to optimize them.
How to calculate your Adwords budget?
Use a service provider or manage your campaigns yourself?
Today, e-commerce is booming. It is therefore important to launch with a good marketing strategy in order to stand out from the competition and make a place for yourself on the web, particularly in the e-commerce market. And any good marketing strategy begins with the implementation of acquisition methods. The most effective strategy for acquiring qualified traffic to your site is obviously SEO. There are three types of SEO used in marketing strategies:
natural search engine optimization (SEO),
paid search engine optimization (SEM or SEA), and
social media (SMO). Let's focus here on paid search.
We know that today the CPC of AdWords continues to increase. Should we abandon this acquisition channel and focus solely on natural SEO? The answer is simple: No. The key to success is to be able to combine the two strategies by playing on their advantages to maximize their effects.

1. The main advantages of Adwords for e-commerce.
The advantages of Adwords ecommerceThe main advantage of Adwords is
the immediacy of its distribution . Once your ads have been approved by Google, they are directly distributed and you generate traffic practically immediately. This is far from the case with natural referencing which takes a certain amount of time before being well positioned and generating traffic. In addition, it will allow you to be referenced on
all the search terms that you consider relevant to your business. Here too, it will be practically impossible for you to be well positioned in natural referencing on all these terms, even with excellent SEO work. The second advantage is the
ultra-targeted geo-marketing that Adwords offers. You can very easily distribute ads based on the geographical position of your targets and therefore redirect them to landing pages that will also be adapted. If you know your targets perfectly, it will be easy for you to offer them content that will increase their conversion rate. Other advantages such as permanent A/B testing, the choice of broadcast times, the ability to easily play on several languages, reporting on the effectiveness and profitability of advertisements are all arguments in favor of using SEA.