From creativity to customer experience

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“All organizations need to be able to plan, create, deliver, and track the content they produce. To do this, they need to build a content supply chain. This extends from ideation to briefing to campaign thinking. It brings together the entire chain that is useful for marketing campaigns,” added Jamie Brighton.

Will marketing jobs be killed by AI
Our Firefly prompt was "marketing cloud singapore mobile database creative cloud, seamless"—vibrant colors, flat colors, concept art. Firefly did a great job. And note the Adobe Firefly watermark in the bottom left. A definite step forward in implementing transparency in AI.
“Most of the time, creative marketing work originates in tools like Adobe Photoshop or Illustrator. Approving, creating, and sharing a marketing asset then requires a workflow that everyone in the marketing chain is comfortable with. This is one of the eternal challenges of marketing,” Jamie emphasized.

This allows approval processes that typically take place within a workflow tool like Workfront to be integrated directly into the sidebars of Photoshop's interface. Once approved and ready to go live, multiple renderings of a marketing asset can be pushed directly from the image manipulation application to the Creative Cloud.

This new way of working connects the two major parts of the marketing department. It's undoubtedly a step in the right direction.

A seamless journey
Things are moving toward a truly seamless integration. Even if the "journey is long and has no real end."

“We designed this seamless integration to ease the burden on creatives. We make it easy for them to store marketing assets and allow them to strive for excellence. They don't even have to worry about where they're displayed or the approval process.”