They give the expectation that they’ll send about two emails each month, and they won’t hit people up with ads or affiliate links in their emails. This is, of course, to show that he doesn’t plan on spamming people’s email boxes. Here’s an example of the email sign-up widget that sits at the top of their blog, taking a more fun approach to attracting sign-ups:
Email Sign up Form Screenshot (Example of Capturing More Subscribers)
The overall theme of their messaging, in convincing readers to sign up for their australia phone number library list is very simple & straightforward, but also direct. Again, a fantastic example of how great blog marketing can be done very simply without a ton of complex tools or tactics.
10. Study Your Analytics to Understand What Blog Marketing is Effective
One of the most useful long-term blogging skills you can develop is understanding, interpreting, and pulling actionable insights out of your site analytics. Here’s a snapshot of my own Google Analytics dashboard, for example:
Google Analytics Screenshot (Interpreting Analytics to Market Your Blog Better)
Without analytics, you won’t have a good idea of how well your blog marketing strategies are actually working (or not). Your blog marketing efforts might not be as effective as you think, but you can fine-tune them with useful analytics that provide actionable insights you can learn from.
Get the Most Out of Google Analytics
Google Analytics can highlight extremely in-depth, precious insights into what your readers are consuming, how they’re discovering your content, where they’re coming from, how long they spend on a particular article and so much more. A (very short) list of the high-level insight categories you can learn from Google Analytics includes things like:
Real-Time visitors: A snapshot of everyone who’s currently on your blog including, where they came from and which page they’re visiting
Audience: Let’s you know how many people have visited your blog on any given day (it also shares new vs. returning visitors, sessions, page views, and bounce rates)
Acquisition: This tells you what pages people came to first, the traffic source that brought them to your blog and everywhere they’ve been
Behavior: Behavior shares every page that people went to on any given day (this list can include internal link clicks too) and much more
Conversions: You can set conversions in Google and it’ll let you know when you’ve achieved certain goals on your blog
They give the expectation that they’ll
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