SERP: Understand what it is and its importance for SEO

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In the vast and dynamic digital universe, the acronym SERP , which refers to Search Engine Results Page , has become a fundamental element for any digital marketing strategy .

It is the page displayed by search engines like Google after a query, presenting a variety of results ranging from organic links to paid advertisements.

Understanding the structure and importance of SERP is crucial for companies that want to maximize their visibility and attract qualified traffic. That's why Techd has developed a guide with everything you need to know about the subject, to improve your SEO performance .

Follow the reading and understand everything!

Unraveling SERP and what it means
The SERP is made up of a list of results that may include chile whatsapp number database links, paid ads, featured snippets , images, videos, and other types of content relevant to the user's query.

Every element on the page is designed to provide the user with the best possible answer to their search query – as 68% of digital experiences begin with search engines , according to research by BrightEdge .

The basic structure of a SERP includes organic results, which are free and based on content relevance, and paid ads, which appear at the top or side of the page.

Also according to the BrightEdge study, organic searches are responsible for 53.3% of all website traffic.

The importance of SERP for SEO
SERPs are crucial for SEO because they determine which websites are shown to users and in what order. Being among the first SERP results is vital, as users tend to click on the first links that appear. According to research by HubSpot , 75% of users do not scroll past the first page of search engines.

This is in line with the fact that around 79% of companies have increased their investment in SEO and content marketing to improve their positioning in SERPs, according to data from Conductor . In other words, this highlights the importance of understanding and optimizing for SERPs as an effective marketing strategy.

But after all, what is the relationship between SERP and SEO?
SEO is the set of practices used to improve a website 's position on the results page. This includes keyword optimization, creating relevant and high-quality content, and using link building techniques, among other tactics .

The relationship between SERP and SEO is symbiotic, as while SEO aims to improve positioning in the SERP, SERP analysis helps to refine and direct SEO strategies.

Knowing the “SERP features” – such as featured snippets, images for the search term searched, news and shopping results on Google, Google Adwords ads , among others – can also help increase visibility without necessarily being in the first position.

This is because the SERP structure is designed to maximize the efficiency of user search, and these features are crucial to capturing user attention and can be leveraged to increase a website 's relevance .

How to get to the top of the results page?
To achieve the coveted top positions in SERP, it is vital to implement robust SEO practices. This involves not only choosing strategic keywords, but also creating content that truly answers the needs of users.

In addition, technical website optimization and investment in paid advertising can provide an additional boost. Analyzing the competition and adapting successful strategies can also prove to be an effective approach.

Techd can do all of this for your company, with all of our expertise in SEO and digital results. We have a deep understanding of the complexities of SERP, and we can help you optimize your online presence, so that you can reach the top positions and maximize your return on investment.