Failing to Welcome New Subscribers First Impressions Matter

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A subscriber who doesn’t hear from you shortly after signing up is likely to forget who you are. This leads to unsubscribes or ignored future emails.

Missing Out on Engagement
Welcome emails have some of the highest open rates. They’re the perfect opportunity to set expectations and introduce your brand.

What a Good Welcome Email Should Include:
A thank you and confirmation

What they can expect from future emails

A lead magnet (if promised)

A call to action (follow on social, visit the website, etc.)

8. Letting Your List Go Cold Inconsistent Communication
Some businesses go weeks or months without emailing their list, only vp hr mailing lead to reappear with a promotion. This breaks trust and lowers engagement.

The Result? Low Open Rates
Subscribers forget who you are and are more likely to ignore or mark your emails as spam.

Stay Active
Create a content calendar. Email your list at least once or twice a month with useful content, updates, and offers.