Not Optimizing for Deliverability from the Start

[nusaiba129]

Your Emails Might Never Reach Inboxes
Even with a great list, poor deliverability can ruin your campaign. Sending from unverified domains, using spammy words, or not authenticating your email domain lowers your chances.

Set Up Technical Basics
Use SPF, DKIM, and DMARC records to authenticate your emails

Warm up your IP address if using your own server

Avoid spam trigger words in subject lines and content

Monitor Deliverability Metrics
Regularly check your bounce rates, spam complaints, and inbox placement rates using tools like Postmark or GlockApps.

21. Relying Too Much on One List Building Channel Putting All audit directors auditors mailing lead Your Eggs in One Basket
Relying solely on one channel (like website pop-ups or Facebook ads) limits your reach and leaves you vulnerable if that channel’s effectiveness drops.

Diversify Your Channels
Use multiple methods such as:

Content marketing (blog posts, videos)

Social media engagement

Webinars and events

Partnerships and collaborations

Paid advertising across platforms

Test and Scale What Works
Track which channels bring the highest quality subscribers and invest more there.