Email marketing benchmarks provide valuable insights into how your campaigns perform compared to industry averages. While these figures can vary depending on the source (different platforms collect and calculate data slightly differently) and the specific time period, they offer a useful starting point for evaluating your own efforts.
It's important to note that the most recent comprehensive benchmark reports night clubs and bars email list often look at data from the previous year or project for the current one. Here's a general overview of email marketing benchmarks for 2024-2025, drawing from various reputable sources:
Open Rate (OR): The percentage of recipients who open your email.
Click-Through Rate (CTR): The percentage of recipients who click on a link within your email.
Click-to-Open Rate (CTOR): The percentage of opened emails that resulted in a click (indicates how engaging your content is after the open).
Conversion Rate: The percentage of recipients who complete a desired action after clicking (e.g., make a purchase, fill out a form, sign up for an event).
Bounce Rate: The percentage of emails that could not be delivered to the recipient's inbox.
Unsubscribe Rate: The percentage of recipients who opt out of your email list.
Spam Complaint Rate.