Welcome Series: For new subscribers, introducing the brand and offer.
Abandoned Cart Recovery: Automated emails for e-commerce.
Promotional Campaigns: Sales, new product launches, holiday offers.
Personalized Recommendations: Based on Browse or purchase history.
Local SEO & Google My Business:
Crucial for businesses with philippines cell phone number data physical locations (restaurants, retail, service providers). Driving foot traffic and local inquiries.
Referral Programs:
Incentivize existing customers to bring in new ones.
Typical KPIs for B2C:
Cost Per Lead (CPL)
Website traffic
Conversion rate (website visitor to lead)
Email opt-in rate
Social media engagement & reach
Return on Ad Spend (ROAS)
B2B Lead Generation Program Components
Goal: Attract, qualify, and nurture businesses into sales-ready leads, focusing on logical benefits, ROI, and often a longer sales cycle.
Key Components & Activities:
Content Marketing (Thought Leadership & Education):
Whitepapers, eBooks, Industry Reports: In-depth resources addressing complex business problems.
Case Studies: Detailed accounts of how your solution solved a client's problem, with measurable results.
Webinars/Online Events: Positioning your company as an expert, often gated for lead capture.
Blog Posts: Addressing industry trends, "how-to" guides for business challenges, competitor comparisons.
Templates & Tools: Useful resources for professionals (e.g., marketing plan template, budget calculator).
Digital Advertising (Targeted & Strategic):