Middle to Bottom of Funnel (MoFu/BoFu)

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Targets audiences who have already shown some level of interest or are actively looking for a solution.
Action-Oriented: Always involves a clear Call-to-Action (CTA) prompting the user to take a specific step.
Easier to Measure Directly: KPIs include cost per lead (CPL), conversion rate (visitor to lead), number of marketing qualified leads (MQLs), and sales qualified leads (SQLs).
Short-Term to Mid-Term Impact: Directly feeds the sales pipeline, driving immediate revenue opportunities.
B2C Examples:

An e-commerce store offering armenia cell phone number data a "15% off your first purchase" discount in exchange for an email address.
A car dealership offering a "free test drive" booking form on their website.
A personal trainer offering a "free 30-minute consultation" sign-up.
A travel agency promoting a "Download our free guide to planning your dream vacation" requiring an email.
B2B Examples:

A software company offering a "free trial" or "request a demo" form on their website.
A marketing agency providing a "Download our B2B Lead Generation Whitepaper" in exchange for business contact details.
A cybersecurity firm hosting a webinar on "Protecting Your Business from Ransomware" where attendees must register with their professional email.
A consulting firm offering a "free strategy session" to qualified businesses.
The Interplay: Why You Need Both
While distinct, brand awareness and lead generation are not mutually exclusive; they are intrinsically linked and highly interdependent.