What to Look for in a B2C & B2B Lead Generation Firm for Moving Companies

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Dual Expertise: The firm must demonstrate proven success in both B2C (local SEO, PPC for residential, social media engagement) and B2B (ABM, LinkedIn, direct outreach, commercial PPC).
Industry Understanding: While not strictly necessary to be a "moving company lead gen firm," they should ideally have experience with service-based businesses, local services, and/or complex B2B sales cycles. An understanding of the unique challenges and seasonality of the moving industry is a huge plus.

Comprehensive anhui cell phone number data Service Offering:
Digital Marketing: Strong capabilities in SEO (especially local SEO), Google Ads (PPC), social media marketing (paid and organic), content marketing (blogging, guides, case studies).
Outbound/Sales Development: For B2B, this might include LinkedIn prospecting, targeted email campaigns, and potentially even cold calling/appointment setting services.

Website Optimization: Expertise in creating high-converting landing pages and optimizing conversion funnels.
CRM Integration: Ability to integrate lead flow directly into your CRM system for seamless sales follow-up.
Analytics & Reporting: Transparent reporting on KPIs, lead quality, and ROI for both B2C and B2B efforts.
Compliance Knowledge: Especially relevant for B2B contracts and certain B2C advertising rules. Ensure they understand data privacy regulations (e.g., GDPR, CCPA) and ethical lead generation practices.
Scalability: Can they scale their efforts as your moving business grows or during peak seasons?
Reputation & Case Studies: Look for client testimonials, case studies, and reviews that demonstrate successful lead generation for similar businesses.