3 Essential Tips for Starting a Successful Blog in 2020

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2019 was a big year for the blogging industry, which has come a long way since 1994, when freelance journalist Justin Hall launched the first blog on the internet.

These days, almost everyone has a blog (and makes money from it), and they’re a must for businesses looking to build a strong online presence. It’s no wonder that big brands like Coca-Cola , Walmart , and Disney have big blogs.

About 36% of Brazilian consumers say they learn about a company costa rica whatsapp number database articles, not ads. The SEO boosts are also impressive: companies with blogs receive five times more traffic. So, as you may have already noticed, maintaining a corporate blog is essential for your marketing strategy.

If your business is just starting out in digital marketing , here are 3 tips for creating a successful blog in 2020:

1. Choose a reliable blogging platform and hosting


WordPress is one of the best options for a blogging platform. Over 30% of the blogs and websites you see on the internet are built on the WordPress platform. The process of setting up and creating blogs on the platform is extremely simple and quick.

Other free blogging platforms are:

Blogger
Medium
Joomla
Wix
Whether you choose WordPress or Joomla, the other decision you need to make involves hosting. We recommend that you do your research and choose a company that guarantees server stability, 24/7 support, and a reasonable price.

Among the various website hosting companies, we recommend the following:

HostGator (currently best value for money)
Locaweb (best Linux and Windows servers in Brazil)
GoDaddy (world leader in domains)
2. Content creation and SEO


Once your blog is up and running, you should start thinking about content creation , SEO, and other essential details to rank on the first pages of Google .

Keywords are important for Google to find your articles and show them to people. The best way to find relevant keywords for your business is to use tools like SEMrush or Ubersuggest . Another way to do this is to have a content agency do it for you.

The next task on the list is to choose your keyword and write your content. Focus on writing content that flows naturally and always stays on topic. Avoid keyword stuffing, as this will make your text confusing and likely over-optimized, which is not the best SEO approach, as Google hates that.

3. Email marketing


Content promotion is essential and the best way to do this is through email marketing, one of the most used approaches for content promotion.

Promoting your content on social media is also important, but having an email list, in addition to being an alternative channel for promoting your articles, opens up the opportunity to request contact information in exchange for weekly updates. Once you have this information from each contact, you can send them personalized offers.

You can also read our other articles and discover all the ways you can maximize your marketing efforts.