Individuals who have downloaded lead magnets (e.g., e-books, whitepapers, templates, checklists) from your website are excellent candidates for retargeting. They have provided their contact information in exchange for valuable content, signaling a specific interest in a particular topic or solution. This list allows you to continue the conversation initiated by the lead magnet. Your retargeting ads can offer the next logical step in their customer journey, such as a webinar on a related topic, a free trial of a product that solves the problem addressed in the lead magnet, or a consultation with a sales representative. This strategy is about moving prospects from the information-gathering stage to the consideration and decision stages, leveraging their expressed interest to nurture them towards a conversion.
9. App Users (Active & Inactive): Driving Engagement and Retention
For businesses with mobile applications, retargeting app users is crucial for driving ongoing engagement and combating churn. You can segment app users based on their activity levels: highly active users, recently phone number list active users, and inactive/lapsed users. Retargeting active users might involve promoting new features, exclusive in-app offers, or encouraging reviews. For recently active users, ads could remind them of benefits they're missing or new content available. Inactive users, on the other hand, might receive "win-back" campaigns with special incentives to re-engage with the app. This strategy helps maintain your app's top-of-mind presence and ensures that your investment in app development translates into sustained user engagement and loyalty.
10. Customer Match Lists / CRM Lists: Hyper-Targeting Existing Data
Leveraging your existing customer relationship management (CRM) data or other customer match lists is a powerful retargeting strategy across platforms like Google Ads and Facebook Ads. By uploading lists of email addresses, phone numbers, or other identifiers from your CRM, you can create custom audiences that allow you to target specific groups of customers or prospects with highly tailored messages. This is especially effective for Account-Based Marketing (ABM) campaigns where you want to reach key decision-makers at specific target accounts. You can use these lists to cross-sell to customers who bought a specific product, nurture leads in a particular sales stage, or even exclude existing customers from prospecting campaigns to optimize ad spend. This direct, privacy-compliant method provides unparalleled precision in reaching your most valuable contacts.