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Underestimating the importance of backlinks Many website owners underestimate the importance of backlinks, which are a critical factor for success. Backlinks are essentially votes of confidence from other websites. When high-quality websites link to yours, it tells search engines that your content is valuable and relevant. your The more backlinks you have, the higher your site will rank for relevant keywords. This begs the question: why do you lose backlinks? Unfortunately, it happens all too often.