Strategy and how to set up a fanpage

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Activities
After creating and configuring your fanpage, you can warm it up. Warming up involves three stages: posting, resting, advertising.

Posting – this is the publication of content on the subject of the page. The materials posted must relate to the subject of the FP or help the target group realize their ideas. It is best to use unique content and not steal it from competitors' sites or other sources in order to maintain the originality of the FP; publish posts not immediately (1-2 publications per day with a break after each). The more understandable the posts, the better. You can even edit them after adding them to the FP and react to them yourself.

Rest – this is a period when FP traffic does not change. You do not have to try to launch an advertising campaign immediately after registration: Facebook algorithms may consider such actions bolivia whatsapp lead suspicious. So you should give the fanpage a break for at least a week. During this time, it is worth not forgetting about publications – uploading new posts and photos, podcasts, etc., you can invite 1-3 friends to like the page once a week, if comments appear under the posts, it would be a good idea to reply to them and add reactions (if necessary). The longer the rest, the more FB algorithms will “get used” to the fanpage.

Advertising - a trial run of an advertising campaign and further marketing activities. At the beginning, you need to let Facebook algorithms know that in the future you will use its paid services. To do this, you can launch a small campaign with a budget of PLN 200-300 to familiarize yourself with the operation of advertising and a small promotion of FP. If the author has not been blocked, you can continue to cooperate with FP (but very carefully, not violating Facebook's advertising rules: if the algorithms notice the promotion of prohibited products, FP will immediately be banned).

Posts: Create a general content plan. People are interested in content that is both useful and entertaining. You can also highlight the best ones. Posts that get the most reactions should be in the most visible place so that those who haven’t watched them yet do so as soon as possible.

Facebook Stories : you can show the inner life of the company (company events, employees, their work); discounts, promotions and promotional codes (FB stories are available 24 hours a day, just like in other social media. This is a way to encourage recipients to take advantage of the offer here and now); polls (thanks to polls in Stories you can find out what users think about the company and more).