What does someone who buys travel online expect from a website?

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He expects speed above all, usability, transparency and quality , even being able to forgive some defects on the page, among other demands, although he does not forget them.

I received an email with a study detailing some key aspects of travel e-shoppers, what they expect and what they demand (some of which are discussed in Monday's post, adding value to a website , by cryptocurrency data Alejandra Roure). According to the study, carried out in January 2010 by a leading travel market research company, PhoCusWright , and the technology solutions provider Akamai , 57% of online travel buyers wait 3 seconds or less for the page to load before abandoning it . Only 3 seconds!


The study, conducted between January 12 and 28, 2010, included 1,280 valid responses from those residents of the United States with access to the Internet and who travel for pleasure, taking an active part in planning their trips. Among other methodological data, it indicates that it has a 95% confidence level, and an error interval of +/- 1.9%.

Let's look at other conclusions from the work:

– Most travelers are quite satisfied with their online travel service purchasing experiences.

– Generation Y and younger travelers are less patient than others when it comes to loading time: 65% of those aged 18-24 expect a site to load in two seconds or less.

– 1/3 of travelers would be less likely to visit a website after experiencing problems (and business travelers would be more susceptible to having a negative reaction).

– 43% of e-shoppers have abandoned a booking because the final price or fees were higher than they were willing to pay.

Widespread use of broadband has raised consumer expectations and lowered patience levels. Whereas once consumers waited up to 7 seconds for a website to load, current expectations have reduced this time to 2 or 3 seconds for most. Some may wait another second or two before giving up, but more than half, 57%, do not make it past the 4 second mark. Those who wait more than 4 seconds are older than 65 (33%) , with the younger segment being much smaller (6%).

Loading time

Regarding user-web experience satisfaction , tourism and travel websites have evolved greatly to meet the basic demands of online consumers today. However, 1/4 of buyers are “somewhat” satisfied; this is an indicator that there is still much room for new developments and opportunities to meet needs and expectations.

Satisfaction

What do you think about these indicators? Do you think that fast charging is as important in Spain as it is in the United States , or is there greater tolerance?