Lost Sight Of The Fact That

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Her Work At The Company Landed Jen A Spot On The Bc Content Marketer Of The Year Finalist List.audience-first Business-building Leads With #content At @away. @jennifer #cmworldshare On Xwhy She Caught Our Eye: Jen Offered A Glimpse Into The Philosophy That Propelled The Company Into Rarefied Air At The Top Of The Consumer Brand Pyramid In A Yahoo Finance Interview. “we Found A Way To Build A Brand That Emotionally Resonates With People And Really Connects With Them,” She Said.

“where Before, Luggage Brands Were Just Selling Bags, And argentina whatsapp fan I Don’t Think That’s What Consumers Are Looking For Today.”it’s No Surprise Jen And The Away Team Have Their Finger On The Pulse Of What Consumers Want. In The Company’s Early Days, They Surveyed People To Find Out What They Wanted From A Suitcase (Durable, Easy To Pull, And Easy To Carry), According To The Yahoo Finance Story.but Jen And Her Co-founder, Away Ceo Steph Korey, Also Thought About Their Own Travel Experiences.

In Fact, The Two Credit A Broken Suitcase On One Of Jen’s Trips As The Catalyst For The Idea Behind Away. But Jen Never It’s The Trip, Not The Suitcase, That People Get Excited About. “we Didn’t Get Into This Because Of An Obsession With Luggage But Because Of An Obsession With Travel,” She Told Forbes.jen’s Path To Leveraging The Obsession She Shares With A Community Filled With Customers, Observers, And Active Admirers Holds Many Lessons For Content Marketers.