but you can double its effectiveness by

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Follow best practices for character counting. We've mentioned the ideal character count several times, so we need to emphasize it here. If you want to double-check whether your title is at risk of being truncated in search results, there's a great preview tool to see how it will look to an average user. Title suggestion: Use character count. Preview. Of course, this is important to ensure your target keywords don't get deleted, but if you include secondary keywords, calls to action, your brand name, or important contextual information that readers need to know. Even more so. Don't exceed the character limit in your call to action. Whether you're promoting a product page, homepage, or blog, calls to action are a great way to encourage clicks on search results.

The call-to-action usually appears at the end of the meta description, ncluding it in the title. Titles like “Check This Out” or “Find Out Why” are very attractive to users, especially when most listings don’t have a call-to-action in the title. Download your free guide >> The best calls to action and why they work. Use your brand whenever possible. Whether chile email list your domain has been around for 20 years or more, your brand is authoritative. Your homepage, product pages, and main pages (your “core pages”) should contain your brand name after relevant keywords and a dash. Use an example of your brand in the title. This signals to users who are familiar with your brand not only what you stand for in your content, but also that this is a page or content created by a brand they can trust.

When writing meta titles for blog posts, case studies, or other long-form content, you may not have enough informational space to include your brand name. But in some cases, the title only contains characters. In this case, don’t be afraid to add your brand name to add credibility and stand out from the crowd. As mentioned above, your users can browse an unlimited number of organic listings before clicking on the one they want. This will definitely help if you rank high. But even your bold headline at the bottom of page one or at the top of page two can significantly increase your click-through rate. Use powerful descriptors like "absolutely" for the absolute best, "must have" and "crushing" to crush your competition and empower users by showing them that your listing contains powerful content.