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Share by X If you want to split test yourself, you can duplicate your Facebook ads or ad set. Make one small change and then see which option works best. Nextiva's Gaetano DiNardi offers this important tip: When conducting A/B testing, it is important not to test everything at once, otherwise the test results will not be trustworthy. Instead, first identify the winning ad copy, then start creating ads, and when you find a killer combination, test the placement that best matches your ad.

When conducting A/B testing, it is important not to test belgium whatsapp fan everything. immediately,” says @gaetano_nyc. #FacebookAdsShare XHANDPIBLE RELEVANT CONTENT: Don't Be Overwhelmed by Facebook Ads: Tips You Can Use Anytime. Determine the most effective option. and you're collecting a ton of data. It's time to determine which option performed better using the metrics from your Facebook Ads report. Let's put this into practice and imagine these are the results of your campaign: Ad copy including "now": $each link clicks.

Ad copy excluding “now”: link clicks at $ each. It looks like the copy without the "now" performed better because it gets the most clicks on the links, right? Not necessarily. Looking at the cost of each result. At the same time, a copy including “now” cost significantly three times less. Thus, this version can be called the winning one. While you should only test one element at a time, you can run multiple split tests.