What is the difference between an SEO specialist and an SEO expert?

[hmonower921]

What skills should a specialist, an SEO expert have ? In the following article I will try to answer this rather trivial question, although not fully defined on the job market. I emphasize that this is my subjective assessment and I hope that it will differ from the assessment of you reading this article .

More on what SEO is .

First, I would like to touch on the subject of hierarchy among specialists. I prefer the following division:

Junior SEO Specialist
SEO Specialist
Senior SEO Specialist
SEO Expert
These four levels group four key levels in my opinion. The main difference between the levels is described by: years of experience, scope of experience, i.e. both substantive and locations in which the experience was gained, and a very subjective parameter, which is earnings. See recruitment questions for an SEO specialist.

Junior SEO Specialist
A junior SEO specialist is someone who is just starting out in their search engine optimization career. While their knowledge and experience may be less than that of more experienced italy whatsapp lead professionals, they still need a certain set of skills and knowledge to be effective. Here are the skills and knowledge that a junior SEO specialist should develop:

SEO Basics: Understand basic SEO concepts and terminology such as keywords, backlinks, indexing, meta descriptions, etc.
Keyword Research: Learn how to conduct basic keyword research to identify phrases that are relevant to your site and its content.
On-Page SEO: Learn the basics of optimizing content on your web pages, including how to optimize titles, headings, body text, URLs, and meta descriptions.
Link building: Understanding the basics of link building and the importance of quality links in the on-page optimization process.
Google Analytics and Google Search Console: Learn about basic website analytics and monitoring tools and how to use them.
Navigation and Site Structure: Understanding how to properly organize and categorize content on a page to facilitate indexing by search engines.
Content Creation: Learn how to create content that is valuable to users and relevant to keywords, as well as basic knowledge of copywriting.
Technical SEO Basics: Understand some of the basics of technical SEO, such as page load speed, image optimization, and handling 404 errors.
Communication Skills: Develop the ability to communicate with your team, clients or superiors to effectively collaborate and explain SEO activities.
Continuing education: It is important to stay up-to-date with changes in SEO, attend webinars, read industry blogs, and use available educational materials.
Patience and determination: SEO is a process that takes time and results may not be visible immediately. A junior SEO specialist must be patient and determined to achieve success.
Results Analysis: The ability to monitor the results of your work and adjust strategies based on data analysis.
SEO Specialist
An SEO specialist is a person with experience from 2 to 5 years, He is able to lead the main areas of SEO projects. These can be SEO audits, link building process, implementation of technical optimization, preparation of recommendations for content optimization and should be able to prepare basic SEO reports. Supports SEO tools .

Senior SEO Specialist
Senior SEO specialist is already a completely independent person, whose task is to create. What is the most difficult issue in such areas. The task is also to work with other channels in the organization, which additionally requires knowledge outside the area of ​​the organic channel. Cross-functional and creative activities are the biggest difference between a senior specialist and previous positions. Experience at the level of 5-10 years.

An SEO (Search Engine Optimization) specialist is a person responsible for optimizing websites to improve their visibility in search results on various platforms, mainly search engines such as Google. To be an effective SEO specialist, you need to have a number of skills and knowledge. Here are the most important ones: