6 Create high-quality websites

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The file name can give Google clues about what the image is about. Try to translate file names into clues to make it easier to find.

If the filename is “pasta”, the alt attribute should be more specific, such as “carbonara pasta dish”.

4 Use the Alt attribute
So, the alt attribute , otherwise also known as alt tag is the attribute of the <img> tag , which allows you to insert images inside your HTML document. “ alt” is short for “ alternative”.

Alt text that describes an image improves accessibility for people who cannot see images on web pages.

If the image is not visible due to technical problems or particular browser settings, Google's alternative text, together with computer vision algorithms and the contents of the page, allows you to identify the subject of the image.

Also, alt text in images is also useful as anchor text if you decide to use an image as a link . It is important to write a meaningful and precise description, better still by inserting important and relevant keywords that are appropriate to the context.

In addition to the <img> tag, the optional title attribute of the image tag serves to further describe the image it describes. Website visitors see the image title as a tooltip if they move the mouse pointer over the image.

This attribute is an additional way for search engine bots to evaluate canada telegram mobile phone number list your website. It is best not to repeat the same keyword in the alt and title attributes ;
as this approach may result in a negative evaluation.

When choosing alt text, it is important to create useful and informative content that uses keywords appropriately , but is also consistent with the context of the page's content.

Do not stuff ALT attributes with keywords because the risk for the user is that the site is classified as spam. Avoid excessive keyword spam in the alt attribute.

If you want, however, you can use a link inside an image, connecting it to an action.

For example, if it has a link (internal or external) that leads to another page or if it provides a larger display format, the title should include that action.

Tip to remember? Match the file name, image title, and alt tag so you don't miss any steps.