And it takes a lot of time. It's really a full-time job. It used to be a really a full-time job for multiple people within the company. All of this was before, you know, before this new category of software emerged when we started, right? So we have this phenomenon, this has happened a lot of times before in the past, which is, you know, something that used to be only for a few, very large companies. Now it's kinda like in a process of being democratized, right? The more we develop, the more we evolve this technology, the easier, and especially the less resource intensive it is for companies to use it, right?
So we have companies that are hundred times smaller than the companies that used to do this traditionally. And the reason why this happened is because what our technology enables for is what used to be a 60, 100 hours of manual research, we bring it down to less than one hour per week, right? And you combine this with the fact that markets, they are more competitive than ever. There are more players and they are more active, meaning it's even harder than it was before. What happens is no one can continue doing it manually. Right, it's no longer something that makes sense. And it also arrives, a very interesting, let's say competitive dynamic, which is if you are competing in a space where all the other companies in this space are using technology. So they know everything you are doing and everything anyone else is doing, and they are quickly adjusting all their bids, their value proposition, their positioning, their messaging, and you are not doing it. Eventually, you're gonna stop being competitive, right?
The good news is it's no longer that complicated, right? So we develop artificial intelligence, and that's able, you know, it's like a very complex system of machine learning, but what it does is literally it process all of this information and all these updates, from multiple data sources and it breaks it down, and it fully automates, cleans up all the noise, curates all the insights, and it fully automates, you know, most of the reporting. So if you're in a competitive intelligence team using Kompyte today, for example, it's going to take you like, half an hour to an hour a week to track maybe like 20 or 30 companies. And with this, you can build battle cards, or, you know, executive reports, and keep them up to date every single week, right.