Close your white paper with a call to action

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Your B2B marketing white paper isn’t meant to be a sales pitch for your brand. It’s not a marketing brochure or a sponsored article either, but rather a means of developing thought leadership and capturing quality leads from your target audience through real-world insight.

However, your readers still need to know how to find you once you’ve captured their attention. So, make sure that you’re clear about the next step you want them to take.

Rather than directing them to your website homepage, send them to a specific landing page instead where they can request a demo, read a case study or follow you on social media. And don’t be afraid to provide direct contact information for your specialist team. Some audiences may be ready to act immediately and need to know how to reach you.

Remember, you already gained their contact details – now you need list of argentina cell phone numbers to secure their business.

Find out more about how a wider B2B content marketing strategy – not just white papers – can allow your brand to better communicate with your audience.

Compress production cycles
At some companies, it used to take two months or longer to get draft content and pass it through production and design. As with the approvals process, that kind of delay kills topicality and ensures that those brands will always bring up the rear in the race to get noticed. Leading companies, on the other hand, are benefiting from their investments in better content engine systems. But they have also created frameworks and templates that allow them to create content that is on brand, consistent in its tone and approach and ready-made for rapid publication.