That’s why the engineering team at LinkedIn is making

[sumonasumonakha.t]

Changes to improve the search experience. Improving search results seems to be becoming a priority for different channels. In fact, it hasn’t yet been a week since I talked about how Google updated its algorithm in order to prioritize quality content on SERPs. And LinkedIn is making moves in this direction as well. And, just like Google, quality content on the professional platform goes far beyond answering queries in a post. We have to think about how to give the audience what they really want.


Post search and user engagement on LinkedIn increased by 35% in 2020. People are looking for high-quality russia telegram number list content and productive conversations. So, what are the changes on LinkedIn? How’s it going to affect us — Marketing professionals and brands that create content on the platform? I’ll dive into that. Follow me! The Before and After of Post Search on LinkedIn Until this week, the search journey on LinkedIn started at the search bar, where it mixed a series of results — but the old system left behind a lot of important articles and LinkedIn posts.


Now the results are simpler. Prioritizing content and articles, taking into consideration aspects of relevance and diversity. Let’s take a look: The update is already bringing positive results. According to the LinkedIn blog post, the initiative has led to an increase in user satisfaction, reflected by a 20% increase in positive feedback rate. To give users the best experience, LinkedIn is considering the following criteria: Query relevance. Quality. Personalization and user intent understanding. Post engagement. Post freshness, especially for trending topics.