How do UX and SEO experts relate?
The podcast features the perspective of experts from different fields, both in the SEO and UX areas. From the design perspective, Paula and Ayua discussed their impressions about how this relationship develops.
«Right now, the perception of profiles dedicated to design and user experience has changed a lot. There is a growing awareness that design is not the only important thing. It is necessary to know other disciplines and integrate them into your work process to make a good project and for the project to be satisfactory, not only in terms of usability and design, but also as a digital project», says Paula Díez.
Ayua stressed the importance of combining design with good usability. latvia number data "There are many pages with lots of interactions or animations or graphic elements that are potentially attractive, but when it comes down to it we don't know how to navigate through them or we don't know what the main content is or the main action to perform on the website."
Carlos Sanz , the presenter of the programme, analysed this relationship from the opposite perspective, that of SEO, asking Betlem directly as an expert in this field: “Do SEOs sometimes wage war on their own behalf?”
«Sometimes SEOs are a bit on their own. it, we have not been lucky enough in the past to have profiles specialized in user experience in our projects. So, it is easy for us to make proposals that may affect the user experience without having previously contrasted the impact of these ,» concluded the expert.
If you want to know more, be sure to listen to the podcast, which is available on Spotify, Ivoox and other major podcasting platforms.