Search volume refers to the estimated number of monthly searches for a specific keyword in search engines. This number is calculated by looking at the average number of searches over a given period of time.
Search volume significantly influences SEO strategy, especially in keyword research . This metric gives an idea of the search interest and traffic potential of keywords.
Search volume also has predictive power over future trends. Changes in search volume predict changes in consumer demand and interest.
For example, a spike in finland whatsapp searches for “backcountry skiing” from January to March indicates a growing demand for the sport.
Google trends overview
If you were a ski company, this would be a great time to focus on creating and promoting ski content.
Tracking search volume over time provides an early warning of growing topics and changing interests. This allows you to stay ahead of your competitors.
Identify your competitors
Let's say you run a ski tour company in Colorado.
Your direct competitors are companies that offer similar products and services. In this case, your direct competitors would be other cross country ski tour providers in Colorado.
You can easily find them by Googling the main keyword you are looking for: guided cross country skiing in Colorado.
Track and analyze performance regularly
-
phonenumberlist
- Posts: 94
- Joined: Tue Dec 24, 2024 4:38 am