Pre -selling is a method used to generate expectation and anticipation in potential consumers before the official launch of a product or service. If you want to learn how to use this strategy professionally, keep reading.
In the business world, pre-selling stands out as an increasingly popular and effective resource for creating interest, increasing sales and building strong relationships with customers.
In order for you to know how to make a pre-sale , in this article you will find practical examples of this sales method and a list of good practices to apply in your business.
What is pre-sale?
Pre- selling is the process of building number data anticipation and expectation in your customers before the official launch of your product or service.
Instead of waiting for the product to be available for sale, brands use various tactics to capture consumers' attention and encourage their engagement ahead of time, giving them the opportunity to purchase the product before anyone else.
This can include exclusive promotions , tastings, early access to products and demonstrations, to unique merchandise that makes the item even more attractive to purchase, as well as using pre-sales with other creative approaches to increase interest.
A woman shopping online with her card.
Advantages of pre-selling for sellers and buyers
Pre -selling offers great advantages for both sellers and buyers. Below you will find the most important ones.
Advantages of pre-selling for sellers
Generating anticipation and buzz : By announcing a pre-sale , you generate a sense of anticipation and excitement around your product, which creates a viral effect and increases general interest.
Early Revenue Generation – Pre-selling allows you to earn revenue before products are available, which can go a long way toward funding product development, production, or promotion.
Product validation : Pre-sales check whether the product is well received in the market. Feedback from early sales is useful for improving the product in subsequent stages.
Building a customer database : During pre-sale, sellers may collect information about consumers who make pre-purchases. This allows you to build a database of potential customers, who can then be approached through email marketing.