A thank you page is directed at the person who visited your website and has become a potential customer, so it represents another step in your conversion funnel.
In this article, we'll guide you through how to give your thank you pages the spotlight they need . We'll also share with you examples of thank you words and how some brands do it.
Here we go!
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What is a thank you page?
Thank you pages are landing pages to which number database users who have shown interest in your brand are redirected. This prospect has decided to give you a vote of confidence by leaving their information and, with this, you not only thank them but also initiate a deeper point of contact with that user.
When a visitor lands on your thank you page , it indicates that they have completed a purchase or a meaningful action. Since there is a high likelihood that they are ready to take another action, this moment becomes an excellent opportunity to guide them in that direction.
What is the importance of the thank you page?
A thank you page provides a pleasant shopping experience for customers. Although it seems to be the end of the conversion process, this page can also be used to continue the purchase journey or to build loyalty by encouraging future purchases.
This tool should go beyond a simple thank you message, because if you only thank them with a phrase or a paragraph, you are missing the opportunity to sell even more. It is the opportunity to talk about the mission and values of your brand and build a closer bond with the person on the other end.
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What to include on your thank you page ?
To make a good offer to your prospect , your thank you page should have:
Promised offer or information that the user expects.
Personalized thank you message.
Navigation menu of your website .
Additional value content.
Incentive for the user to re-engage with the website or brand.
Social media for more information about your company.