When PPC data begins to flow into GA4, it will initially appear in the Realtime report and shortly after populate other PPC-related reports. While some data is collected automatically, some types of information may require additional setup.
GA4’s default reports provide a high-level overview of your campaign performance. However, they may not provide the depth needed to fully analyze your PPC campaigns.
The predefined dimensions poland whatsapp offer insights into various categories:
User Demographics: Age, Gender, Interests, Location
Technical details: Device category (mobile, desktop, tablet), Browser
User interactions: Session start time, Page views, Trigger events
Acquisition channels: traffic source (direct, organic search, paid ads, social media).
These measurements help you understand user behavior and optimize PPC campaigns .
On the other hand, GA4 custom reports offer a more personalized approach. They allow you to focus on specific metrics.
Detail Report in Google Analytics
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