35% of gamers admit that they are comfortable with advertising in a metaverse space . This was revealed by the Metaverse Awareness Survey , conducted by YouGov and Globant . This study details the thoughts, attitudes and opinions that gamers have about this new digital world.
“Through this survey, we see that although development is still in its early stages, gamers already see technology as capable of expanding the possibilities in the gaming field ,” said Nicolas Avila , Chief Technology Officer at Globant North America. “As knowledge and capabilities become more common, we expect to see this sentiment spread to more people across all industries.”
Advertising Caution in the Metaverse
According to the study, 35% of respondents are comfortable with advertising, while jordan number data 25% say they are undecided and 40% are uncomfortable. 44 % would accept advertising in the metaverse if it provides free access to apps, games or places.
in “playing” than “earning” but a significant number of gamers see great value in mixing “play” and “earn.” The numbers break down as follows: 49% are more interested in earning, 11% in earning, and almost 40% would like a combination of the two.
According to the survey, just over half (52%) of gamers believe the metaverse will change the gaming industry , with many of them (41%) thinking the metaverse will have a positive impact on the industry (versus 25% who disagree). In fact, 40% say the buzz about metaverse games is justified, though nearly a third (30%) are undecided on the matter.
The main companies associated with the metaverse: