3) Revolutionize communication – data-driven, personalized, omnichannel

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To put it another way: today cash collection processes cannot be separated from customer communication processes. They can no longer be one-size-fits-all .

But they must be increasingly tailored, close-knit, data-driven, to the point of personalizing communications . And this brings us to the third and final best practice, which we will analyze in the next point.

What is the result of the careful operation of collecting and organizing data on your customers that we told you about in the previous point? The radical renewal, in a smart and digital key, of your CRM (Customer Relationship Management) systems. And, so, what is the next step?

Knowing your customers is the starting point for completely redesigning dominican republic whatsapp resource corporate communication , even when it comes to cash collection and debt collection. The transition to be made is from a one-to-many perspective to a one-to-one perspective . This is what is meant by personalization : the construction of communications tailored to each individual recipient, in a simple and automated way. And that's not all: we want to isolate two more key words.

The first is interactivity : personalized communications, in fact, can also overcome the barrier of one-way communication, and transform into a dialogue between company and customer. Think about how useful it can be, for example, to directly insert a call to action into your communications that leads to a digital payment.

The second key word is omnichannel . In the past, cash collection management was often entrusted to channels that were often very bureaucratic and almost always analog. Today, this cannot be the case anymore.

Your communications must be distributed digitally, of course, but they must also be optimized for different devices. In fact, we are all increasingly accustomed to consulting accounts or invoices via smartphone; and to paying through simple and clear procedures, in just a few taps. This type of experience must absolutely be transferred to cash collection processes as well .

We want to close by underlining a fundamental aspect. The restructuring of credit management teams and their dynamics; the expansion and digital organization of Customer Relationship Management systems; the decisive renewal of their lines of communication with the customer, with the boost of personalization: all this must go together. It must be part of a new holistic perspective embraced by companies .

And it is precisely this 360-degree transformation that Doxee deals with . A starting point are the products of the Doxee Interactive Experience line, which offer the possibility of creating personalized mini-sites ( Doxee Pweb ) tailored to the individual user; or personalized videos ( Doxee Pvideo ) capable of adapting to the needs of each specific recipient and which are, therefore, the real turning point in digital one-to-one communication.

All of this has a tremendous positive impact on your communications; and – with them – your cash collection processes .